Santa Monica's Big Blue Bus×PULSE INSIGHTS

Big Blue Bus serves UCLA and Santa Monica. Here's how to handle the rider questions that FIFA 2026 and fall enrollment generate at the same time.

A brief for the Big Blue Bus team built around the FIFA 2026 corridor and the UCLA enrollment window.

Projected savings · Big Blue Bus
$365,000
33,300 deflected calls/year
A Big Blue Bus rider, in their own words

“I try loading money and it eats it constantly. I try to add money to my card and it just randomly won't let me add any money for hours on hours the app legit doesn't work past 10pm everyday??? Your tap card will randomly decide to stop working on your phone and then when you try and add a new one you get hit with the 'card is waiting to be activated'.”

Library

Personalized Research Report
Personalized Research Report

Big Blue Bus's Personalized Digital Friction Brief

A personalized briefing for the Big Blue Bus team built around the FIFA 2026 corridor and the UCLA enrollment window.

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