Bi-State Development / Metro Transit×PULSE INSIGHTS

The Gateway to West has a new CEO and a new ADA mandate. Here's how Metro closes both gaps at once.

A brief for the Metro Transit CX team mapped to the ADA Title II deadline and the new CEO transition.

Projected savings · Metro (St. Louis)
$420,000
38,300 deflected calls/year with ADA compliance focus
A customer, in their words

“now it zooms out every time the map updates. This is really annoying.”

Library

Personalized Research Report
Personalized Research Report

Metro (St. Louis) — A Digital Experience Review (Spring 2026)

A deep read on where Metro Transit riders get stuck — from the 'THERE IS NO BACK BUTTON' app-architecture complaint to the Green Line MetroLink extension and the April 2027 WCAG 2.1 AA deadline. The opening brief from Pulse Insights.

May 2026Open →
Case Study
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Case Study
Case Study

NJ Transit reaches riders at the decision moment

73% of NJ Transit trip planners were unaware of an active service advisory — until Pulse surfaced it on the page where the trip was being planned. 40% click-through, awareness restored in real time.

Apr 2026Read →

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