Alameda-Contra Costa Transit District×PULSE INSIGHTS

AC Transit's Realign redesign touched every route in the East Bay. The website didn't keep up. Here's the gap.

A brief for the AC Transit digital team built around the Realign network redesign and the fare restructuring window.

Projected savings · AC Transit

$750,000

127,600 deflected calls/year post-Realign

A customer, in their words

“Half the time tells you that there are no buses or stops nearby, even when you're standing at one...Just refuses to show anything other than a blank screen the other half of the time.”

Library

Personalized Research Report

AC Transit — A Digital Experience Review (Spring 2026)

A deep read on where AC Transit riders get stuck — from ACT RealTime's 'passengers are standing there confused' moments to the Realign network redesign communication gap and the Bay Area FIFA World Cup window. The opening brief from Pulse Insights.

NJ Transit reaches riders at the decision moment

73% of NJ Transit trip planners were unaware of an active service advisory — until Pulse surfaced it on the page where the trip was being planned. 40% click-through, awareness restored in real time.

Apr 2026Read →

HELP IF YOU WANT IT

Want to talk through any of this?

No pitch — just a short working session to see what this could look like on your own site.