Alameda-Contra Costa Transit District×PULSE INSIGHTS

AC Transit's Realign redesign touched every route in the East Bay. The website didn't keep up. Here's the gap.

A brief for the AC Transit digital team built around the Realign network redesign and the fare restructuring window.

Projected savings · AC Transit
$750,000
127,600 deflected calls/year post-Realign
A AC Transit rider, in their own words

“Half the time tells you that there are no buses or stops nearby, even when you're standing at one...Just refuses to show anything other than a blank screen the other half of the time.”

Library

Personalized Research Report
Personalized Research Report

AC Transit's Personalized Digital Friction Brief

A personalized briefing for the AC Transit digital team built around the Realign network redesign and the fare restructuring window.

Open →