Pulse Insights Playbook
Optimize Your Help & Support Experience
Turn Support Friction Into Instant Resolution
Support shouldn't be where customers go to get frustrated. Analytics show bounce rates. Post-interaction surveys show 30% found an article "helpful." Neither fixes the core problem: users arrive with specific needs and leave without solutions.
Pulse Support Agent detects struggle signals during the support journey, asks one targeted question, and surfaces the right answer from your knowledge base—before users escalate or abandon.
Average result: 30-40% reduction in contact volume for covered issues, 60%+ engagement on interventions.
How It Works
Detect → Struggle signals (failed searches, article re-reading, error patterns, exit intent from help pages)
Diagnose → One contextual question identifies the specific need ("Can't find what you're looking for?")
Intervene → Surface the relevant solution from your knowledge base (specific article, video guide, escalation path)
The research process finds what answers already exist in your help center, FAQs, and documentation but aren't visible at the moment of struggle.
The Big 3 Friction Patterns
1. Search Failure & Navigation Dead Ends
Users can't find what they need and bounce.
Signals: Multiple failed searches, repeated query refinement, back-button patterns, time on results without clicks
Question: "Can't find what you're looking for?"
What we surface from your site:
Clarifying options from your help categories ("Are you trying to: Return an item / Track an order / Update account?")
Most-relevant article for their query from your knowledge base
Escalation path to specialized agent if needed
Expected lift: 35-45% reduction in search abandonment
2. Help Article Confusion
Users land on an article but it doesn't solve their problem.
Signals: Unusual time on article, rapid scrolling without engagement, exit without clicking next steps, repeat visits
Question: "Is this article missing something?"
What we surface from your site:
Alternative formats you offer (step-by-step instructions, video walkthrough, specific example)
Related articles from your knowledge base that solve adjacent problems
More specific articles for their use case
Expected lift: 25-35% improvement in article resolution rate
3. Chatbot Frustration & Dead Ends
Bot doesn't understand, user gets stuck.
Signals: Repeated similar queries to bot, "agent" or "human" typed, exit after unsuccessful interaction
Question: "Did the bot understand your question?"
What we surface from your site:
Specific article or solution that matches their intent
Rephrased query suggestions that work better with your bot
Fast escalation to human agent with context
Expected lift: 40-50% reduction in frustrated bot exits
Five More High-Impact Patterns
Account or Billing Self-Service Blockage
Multiple form errors or abandoned settings changes. We surface step-by-step instructions from your help docs or escalate with account context ready.
Return & Refund Policy Uncertainty
Multiple visits to return policy, exit from order history. We surface return eligibility from your policy, instant label generation if available, or specific return windows.
Feature or Product Confusion
Repeated visits to "How to use" content or error patterns. We surface quick-start guides, video walkthroughs, or common mistake prevention from your docs.
Escalation Path Opacity
Exit intent from help pages without resolution. We surface triage options from your contact structure, wait time expectations, or channel alternatives (chat vs. phone).
Missing or Outdated Information
Searches return no results, repeated FAQ visits without engagement. We capture what's missing for your content team while providing temporary workaround or escalation.
How Interventions Are Built
The research process:
Analyzes your support content - Help center, FAQs, knowledge base, agent scripts
Identifies available solutions - What exists but isn't easily discoverable
Maps to struggle signals - Which content answers which friction pattern
You review and approve - Every intervention uses your content, voice, escalation rules
Nothing is generated that doesn't exist in your support ecosystem. We surface the right answer at the right time.
What Makes This Different
Proactive - Detects struggle before users bounce or escalate
Contextual - Delivers one relevant answer, not 47 search results
Intelligent triage - Routes to humans when needed, with full context
Measurement
Contact deflection rate - Struggles resolved without human escalation
Resolution by intervention - Which interventions solve vs. which lead to escalation
Time to resolution - How much faster intervened users solve problems vs. control
The answers your customers need already exist in your knowledge base. They're just not visible at the moment of struggle.