Turn Checkout Hesitation Into Revenue

Checkout is where revenue lives or dies. Analytics show you where users drop. Surveys tell you why they didn't buy. Neither fixes the problem when it matters—in the moment.

Pulse Conversion Agent detects hesitation during checkout, asks one targeted question, and surfaces the right answer from your existing site content—instantly.

Average result: 15-30% conversion lift, 40%+ engagement on interventions.

How It Works

Detect → Behavioral signals indicate hesitation (cursor patterns, field re-entry, exit intent)

Diagnose → One contextual question identifies the barrier ("Need help with shipping?")

Intervene → Surface the relevant answer from your site (your shipping policy, available promo codes, return terms)

The research process finds what information already exists on your site but isn't visible at the moment of friction.

The Big 3 Friction Patterns

1. Shipping Cost Uncertainty

The #1 stated reason for cart abandonment.

Signals: Hesitation at shipping options, repeated toggling, cursor toward exit

Question: "Need help with shipping?"

What we surface from your site:

• Free shipping thresholds you advertise ("Free shipping over $75")

• Shipping costs and timelines from your checkout flow

• Active promo codes for shipping from your campaigns

Expected lift: 20-35% completion increase

2. Payment Security Anxiety

Unspoken concern that stops first-time buyers.

Signals: Hesitation before entering payment, tab switching, time on security badge

Question: "Questions about payment security?"

What we surface from your site:

• Security statements from your footer or payment page

• Trust badges and certifications you display

• Payment options you accept (with icons)

Expected lift: 15-25% completion increase for first-time customers

3. Return Policy Concerns

The "what if this doesn't work" barrier.

Signals: Exit intent before purchase, multiple page revisits, cart abandoned

Question: "Concerned about returns?"

What we surface from your site:

• Return window and conditions from your policy page

• How the return process works from your FAQ

• Product-specific return terms if they vary

Expected lift: 18-28% completion increase

Five More High-Impact Patterns

Unclear Total Cost
Users abandon when surprised by final price. We surface cost breakdowns earlier—components you already show (subtotal, shipping, tax, discounts).

Form Complexity
Multiple field errors signal frustration. We surface guest checkout options, autofill instructions, or simplified paths you already offer.

Promo Code Friction
Failed promo = high-intent user leaving. We surface currently active codes or explain why their code doesn't apply per your terms.

Delivery Timeline Uncertainty
Users need date clarity. We surface shipping cutoff times and delivery estimates you already calculate.

Payment Method Unavailable
Can't find preferred option = exit. We surface your complete payment method list or alternatives you support.

How Interventions Are Built

The research process:

1. Analyzes your site - Policies, FAQs, product pages, checkout flow

2. Identifies available content - What exists but isn't surfaced optimally

3. Maps to friction signals - Which content answers which hesitation

4. You review and approve - Every intervention uses your content, voice, brand

Nothing is generated that doesn't exist on your site. We surface the right answer at the right time.

What Makes This Different

Proactive - Detects problems before users register frustration
Contextual - No chat windows—interventions appear inline, exactly when relevant
Your content - Every answer comes from existing policies and offers

Measurement

• Engagement rate - % of hesitation patterns that result in interaction

• Completion lift - How much more likely intervened users complete vs. control

• Revenue attribution - Influenced conversion value by intervention type

The information your customers need already exists. It's just not visible at the moment of doubt.