Pharma: Identify consumer audiences and their intent

Learn more about your audience and their usage of your product. Hone content to meet their needs.

Yes | Yes, but plan to stop | No

None needed. Consider asking an independent question at a later time.

Drive high response rates with relevancy: The best way to get high-velocity data is by targeting relevant channels, pages, events, and behaviors and using a widget type that has the right level of visibility.

‍Capture contextual data: Contextual data such as user tenure, segmentation, or authentication status can aid in back-end analysis and inform targeting.

‍Drive your users to action: Direct visitors to the “next best action” by providing links to relevant content based on their responses.

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You want users to take action. Find out how likely they are to follow through by asking.

1. Very Unlikely | Unlikely | Likely | Very Likely

2. Use a slider: Unlikely <---> Likely

None needed. Consider asking an independent question at a later time.

‍Drive high response rates with relevancy: The best way to get high-velocity data is by targeting relevant channels, pages, events, and behaviors and using a widget type that has the right level of visibility.

‍Capture contextual data: Contextual data such as user tenure, segmentation, or authentication status can aid in back-end analysis and inform targeting.

‍Drive your users to action: Direct visitors to the “next best action” by providing links to relevant content based on their responses.

Learn about patients' and perspective patients' comfort level with this treatment or drug.

Uncomfortable | Somewhat uncomfortable | Neutral | Somewhat comfortable | Comfortable

For neutral or negative answers, ask a follow-up question: What would help you feel more comfortable with [drug or treatment]?

Drive high response rates with relevancy: The best way to get high-velocity data is by targeting relevant channels, pages, events, and behaviors and using a widget type that has the right level of visibility.

‍Capture contextual data: Contextual data such as user tenure, segmentation, or authentication status can aid in back-end analysis and inform targeting.

‍Drive your users to action: Direct visitors to the “next best action” by providing links to relevant content based on their responses.

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Follow-up question to those that answered that they were not comfortable with treatment or drug.  Use follow-up links (Next Best Action) to point to resources on your website that might lead to more comfort.

Customize the following list to meet your needs: - A call with a nurse - Better online instructions

None needed. Consider asking an independent question at a later time.

Drive high response rates with relevancy: The best way to get high-velocity data is by targeting relevant channels, pages, events, and behaviors and using a widget type that has the right level of visibility.

‍Capture contextual data: Contextual data such as user tenure, segmentation, or authentication status can aid in back-end analysis and inform targeting.

‍Drive your users to action: Direct visitors to the “next best action” by providing links to relevant content based on their responses.

‍

Learn about patients' and perspective patients' intent to continue usage.

1. Very Unlikely | Unlikely | Likely | Very Likely

2. Use a slider: Unlikely <--> Very Unlikely

None needed. Consider asking an independent question at a later time.

‍Drive high response rates with relevancy: The best way to get high-velocity data is by targeting relevant channels, pages, events, and behaviors and using a widget type that has the right level of visibility.

‍Capture contextual data: Contextual data such as user tenure, segmentation, or authentication status can aid in back-end analysis and inform targeting.

‍Drive your users to action: Direct visitors to the “next best action” by providing links to relevant content based on their responses.

This question helps pharmaceutical companies identify if they are reaching relevant audiences.

Yes | No | Not Sure

How likely are you to speak with your doctor about [drug]?

Drive high response rates with relevancy: The best way to get high-velocity data is by targeting relevant channels, pages, events, and behaviors and using a widget type that has the right level of visibility.

‍Capture contextual data: Contextual data such as user tenure, segmentation, or authentication status can aid in back-end analysis and inform targeting.

‍Drive your users to action: Direct visitors to the “next best action” by providing links to relevant content based on their responses.

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This question helps you understand what specifically draw patients to use your product.

Customize this list to reflect your qualities: Side effects | Effectiveness | Cost | Dosing | A specific quality of your drug

None needed. Consider asking an independent question at a later time.

Drive high response rates with relevancy: The best way to get high-velocity data is by targeting relevant channels, pages, events, and behaviors and using a widget type that has the right level of visibility.

‍Capture contextual data: Contextual data such as user tenure, segmentation, or authentication status can aid in back-end analysis and inform targeting.

‍Drive your users to action: Direct visitors to the “next best action” by providing links to relevant content based on their responses.

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This question helps you understand what patients or potential patients are most concerned about and what might motivate them to use your product.

List most likely symptoms + an "other" option.

None needed. Consider asking an independent question at a later time.

Drive high response rates with relevancy: The best way to get high-velocity data is by targeting relevant channels, pages, events, and behaviors and using a widget type that has the right level of visibility.

‍Capture Contextual Data: Contextual data such as user tenure, segmentation, or authentication status can aid in back-end analysis and inform targeting.

‍Drive your users to action: Direct visitors to the “next best action” by providing links to relevant content based on their responses.

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Understand who is coming to your site and what their product usage is.

Customize this list to meet your needs:  Yes, but haven't taken | Yes | No | No, but I'm Interested

None needed.

Drive high response rates with relevancy: The best way to get high-velocity data is by targeting relevant channels, pages, events, and behaviors and using a widget type that has the right level of visibility.

‍Capture contextual data: Contextual data such as user tenure, segmentation, or authentication status can aid in back-end analysis and inform targeting.

‍Drive your users to action: Direct visitors to the “next best action” by providing links to relevant content based on their responses.

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This question helps pharmaceutical companies identify if they are reaching relevant audiences.

Yes | No

How likely are you to speak with your doctor about [drug]?

Drive high response rates with relevancy: The best way to get high-velocity data is by targeting relevant channels, pages, events, and behaviors and using a widget type that has the right level of visibility.

‍Capture contextual data: Contextual data such as user tenure, segmentation, or authentication status can aid in back-end analysis and inform targeting.

‍Drive your users to action: Direct visitors to the “next best action” by providing links to relevant content based on their responses.

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Use this question to create a baseline of who is using your site. This question helps pharmaceutical companies identify if they are reaching relevant audiences. While you can use in email as well, many clients already have a good sense of who they are emailing via CRM attributes. For HCP, we recommend asking if audience members are other or "Patient or Caregiver" in order to discover if your campaigns are directing audiences to the correct sites (HCP vs Consumer).

For DTC: Customize the following list to meet your needs: Diagnosed with [disease or condition] | Hospitalized for [disease or condition] | Prescribed [drug or treatment] | Currently taking [drug or treatment] | Seeking [drug or treatment] information | Caregiver | Other  

For HCP: Customize the following list to meet your needs: Primary Care Physician | Nurse Practitioner | Healthcare staff | Physician Assistant | OBGYN | Oncologist | Neurologist | Pediatrician | Ophthalmologist | Dermatologist | Urologists | Pharmacist | Other | Specialty Physician | Other healthcare providers | Other | None of These | I’m not a healthcare provider | Patient or Caregiver

None needed. Consider asking an independent question at a later time.

Drive high response rates with relevancy: The best way to get high-velocity data is by targeting relevant channels, pages, events, and behaviors and using a widget type that has the right level of visibility.

‍Capture Contextual Data: Contextual data such as user tenure, segmentation, or authentication status can aid in back-end analysis and inform targeting.

‍Drive your users to action: Direct visitors to the “next best action” by providing links to relevant content based on their responses.

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Caretakers are often the audience making the majority of purchase decisions. Quickly identify this audience.

1. Yes | No | Depends

2. 👍 | 👎

Audience questions pair nicely with Task and Task Completion rates so you can: 1) Segment results by Audience & Task 2) Provide relevant content and links for key or underserved segments.

Drive high response rates with relevancy: The best way to get high-velocity data is by targeting relevant channels, pages, events, and behaviors and using a widget type that has the right level of visibility.

‍Capture contextual data: Contextual data such as user tenure, segmentation, or authentication status can aid in back-end analysis and inform targeting.

‍Drive your users to action: Direct visitors to the “next best action” by providing links to relevant content based on their responses.

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Find out what your visitors need. Compare behavior to intent by using High-Value Actions. Make informed content decisions.

This pairs well with Audience questions.

Drive high response rates with relevancy: The best way to get high-velocity data is by targeting relevant channels, pages, events, and behaviors and using a widget type that has the right level of visibility.

‍Capture contextual data: Contextual data such as user tenure, segmentation, or authentication status can aid in back-end analysis and inform targeting.

‍Drive your users to action: Direct visitors to the “next best action” by providing links to relevant content based on their responses.

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