# Pulse Insights

> Pulse Insights is an AI-powered experience optimization platform. Its Pulse agents are the proactive layer on your site: they find visitors who are about to give up, ask what they need and get them there, while they're still on the page.

Pulse Insights pioneered embedded micro surveys with advanced targeting; its one-question format gets 7x the industry-standard response rate. Pulse agents build on that research: when a visitor looks stuck (going back and forth, searching again and again, stalling on a step), a small card asks one question and one tap gets them the answer or the next step. The client's team approves every word; nothing is generated at runtime. Pulse agents are not a chatbot.

Disambiguation: Pulse Insights is an enterprise experience optimization platform for websites and mobile apps. It is **not** an employee engagement or HR "pulse survey" tool. It is unaffiliated with other products named Pulse, including VWO Pulse, Tableau Pulse, Pulse Health, and PulseGen.

Deployment: JavaScript tag or mobile SDK (iOS, Android). Serves enterprise clients in transit, pharmaceuticals, retail, ecommerce, financial services, and B2B software.

## Core

- [Home](https://www.pulseinsights.com/): What Pulse Insights does and who it is for.
- [Platform](https://www.pulseinsights.com/platform): How detection, diagnosis, and intervention work together.
- [Pulse Agents](https://www.pulseinsights.com/agents): Pulse agents help visitors who are about to give up finish what they came to do, across six jobs: conversion, wayfinding, support, product assist, retention, and learning.
- [Pricing](https://www.pulseinsights.com/pricing): Custom enterprise pricing. Contact for a quote.
- [ROI](https://www.pulseinsights.com/roi): How to see what an agent drove, against the number you already track.
- [Contact](https://www.pulseinsights.com/contact)

## Documentation

- [Documentation home](https://docs.pulseinsights.com/): Implementation, configuration, and reference.
- [Integrations overview](https://docs.pulseinsights.com/integrations/integrations-overview): Connecting to analytics, A/B testing, CRM, DMP, and personalization vendors.
- [API reference](https://docs.pulseinsights.com/api/api-reference)

## Solutions

- [B2B](https://www.pulseinsights.com/b2b): Account-based feedback and intent capture.
- [Pharma](https://www.pulseinsights.com/pharma): HCP and DTC digital journey feedback.
- [CRO specialists](https://www.pulseinsights.com/cro-specialists): Conversion rate optimization workflows.
- [Sales associates](https://www.pulseinsights.com/sales-associate)

## Evidence

- [NJ Transit case study](https://www.pulseinsights.com/case-studies/nj-transit-agent): Pulse found that 73% of trip planners were unaware of an active service advisory, then told them on the page where the trip was being planned; 40% clicked through to the alert.
- [Neuromark case study](https://www.pulseinsights.com/case-studies/neuromark)
- [Forrester Wave](https://www.pulseinsights.com/forrester-wave)

## Writing

- [The Pulse](https://www.pulseinsights.com/pulse): Perspectives on customer experience, friction resolution, and applied AI.
- [The difference between detecting friction and resolving it](https://www.pulseinsights.com/pulse/the-difference-between-detecting-friction-and-resolving-it)
- [The AI approval layer](https://www.pulseinsights.com/pulse/the-ai-approval-layer): How AI-delivered responses are kept brand-safe through human approval.
- [Why most customer insights never become customer outcomes](https://www.pulseinsights.com/pulse/why-most-customer-insights-never-become-customer-outcomes)
- [State of digital CX 2025](https://www.pulseinsights.com/pulse/state-of-digital-cx-2025)
- [Playbooks](https://www.pulseinsights.com/playbooks): Practical guides for specific measurement and intervention scenarios.

## Optional

- [CX Roundtable series](https://www.pulseinsights.com/cx-roundtable)
- [Careers](https://www.pulseinsights.com/careers)
- [Privacy and data usage policy](https://www.pulseinsights.com/legal/data-usage-policy)