# Pulse Insights

> Pulse Insights is an AI-powered customer intervention platform. It detects friction in real time across digital customer journeys, diagnoses the cause with a single contextual question, and delivers pre-approved interventions that resolve the problem in the moment.

Pulse Insights pioneered embedded micro surveys with advanced targeting, achieving roughly 10x the response rates of traditional survey methods. The platform now acts on those insights automatically through Pulse Experience Agents, which detect friction, diagnose the root cause, and deliver brand-safe solutions from a human-approved content library.

Disambiguation: Pulse Insights is an enterprise digital customer experience platform for websites and mobile apps. It is **not** an employee engagement or HR "pulse survey" tool. It is unaffiliated with other products named Pulse, including VWO Pulse, Tableau Pulse, Pulse Health, and PulseGen.

Deployment: JavaScript tag or mobile SDK (iOS, Android). Serves enterprise clients in transit, pharmaceuticals, retail, ecommerce, financial services, and B2B software.

## Core

- [Home](https://www.pulseinsights.com/): What Pulse Insights does and who it is for.
- [Platform](https://www.pulseinsights.com/platform): How detection, diagnosis, and intervention work together.
- [Pulse Experience Agents](https://www.pulseinsights.com/agents): Autonomous friction detection and resolution across six use cases — conversion, wayfinding, support, product assist, retention, and learning.
- [Pricing](https://www.pulseinsights.com/pricing): Custom enterprise pricing. Contact for a quote.
- [ROI](https://www.pulseinsights.com/roi): How intervention impact is attributed to revenue.
- [Contact](https://www.pulseinsights.com/contact)

## Documentation

- [Documentation home](https://docs.pulseinsights.com/): Implementation, configuration, and reference.
- [Integrations overview](https://docs.pulseinsights.com/integrations/integrations-overview): Connecting to analytics, A/B testing, CRM, DMP, and personalization vendors.
- [API reference](https://docs.pulseinsights.com/api/api-reference)

## Solutions

- [B2B](https://www.pulseinsights.com/b2b): Account-based feedback and intent capture.
- [Pharma](https://www.pulseinsights.com/pharma): HCP and DTC digital journey feedback.
- [CRO specialists](https://www.pulseinsights.com/cro-specialists): Conversion rate optimization workflows.
- [Sales associates](https://www.pulseinsights.com/sales-associate)

## Evidence

- [NJ Transit case study](https://www.pulseinsights.com/case-studies/nj-transit-agent): Pulse found that 73% of trip planners were unaware of an active service advisory, then surfaced it on the page where the trip was being planned.
- [Neuromark case study](https://www.pulseinsights.com/resources/case-studies/neuromark)
- [Forrester Wave](https://www.pulseinsights.com/forrester-wave)

## Writing

- [The Pulse](https://www.pulseinsights.com/pulse): Perspectives on customer experience, friction resolution, and applied AI.
- [The difference between detecting friction and resolving it](https://www.pulseinsights.com/pulse/the-difference-between-detecting-friction-and-resolving-it)
- [The AI approval layer](https://www.pulseinsights.com/pulse/the-ai-approval-layer): How AI-delivered responses are kept brand-safe through human approval.
- [Why most customer insights never become customer outcomes](https://www.pulseinsights.com/pulse/why-most-customer-insights-never-become-customer-outcomes)
- [State of digital CX 2025](https://www.pulseinsights.com/pulse/state-of-digital-cx-2025)
- [Playbooks](https://www.pulseinsights.com/playbooks): Practical guides for specific measurement and intervention scenarios.

## Optional

- [CX Roundtable series](https://www.pulseinsights.com/cx-roundtable)
- [Careers](https://www.pulseinsights.com/careers)
- [Privacy and data usage policy](https://www.pulseinsights.com/legal/data-usage-policy)